Digital commerce is not about the apps!

I help enterprises build and deploy measurable strategies to delight their digital customers.

Digital Strategy Executive with experience in hospitality, lodging, healthcare, education, and global facilities management. Specializes in delighting digital consumers by delivering innovative experiences in areas such as mobile commerce, local commerce, payments, nutrition, social media, micromarketing and customer loyalty. Engineers processes to allow enterprise systems and human assets to successfully execute a digital strategy. Brings a quantitative approach to digital marketing, ensuring digital, e-commerce and social initiatives have a measurable ROI. Background includes financial leadership, technology deployment, and enterprise-wide reengineering accomplishments.

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